In a blog post, the platform claimed,
“Among customers with at least five purchases, 60% start with bitcoin but just 24% stick exclusively to BTC.”
It means that 60% of BTC buyers on Coinbase are going into altcoins eventually.
In total, it claims that “over three quarters” of its customers “eventually buy other assets” – namely altcoins. Furthermore, Coinbase says its customers “trade non-BTC assets at a roughly 3% higher rate than their relative market caps would suggest.”
Bitcoin’s market capitalization dominance (almost 67% today) has been all but unchallenged since its inception, but Coinbase’s claims would appear to indicate that for some people BTC is a gateway to further investment, with altcoins growing in popularity.
The blog’s author wrote that Coinbase “sees a trend where bull markets show increasing traction among alternative assets.”
This could be for a variety of reasons, the exchange opined, “but one is largely psychological.”
The author explained,
“As people feel good about their initial crypto investments (in bitcoin), they branch out to find other possible categorical winners (as evident in the 2017 bull run).”
However, bitcoin remains most investors’ safety net of choice, per the author, who added, that “the converse is also possible, as prices drop and fear grips the market (2018–2019), a flight to crypto safety drove bitcoin back to the forefront.”
Coinbase admitted that this “increasing drive” to non-BTC assets “is in part due to” its own business strategy that has involved the “continued addition” of new altcoins and other tokens.
However, it claimed that “price volatility significantly swings consumer behavior toward non-BTC assets.”
The author concluded with a poetic flourish, writing,
“Bitcoin is king, and likely to remain king for a long time. But it is also paving the way for a thousand flowers to bloom.”